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SEE YOU LATER, PAPER Automation. It’s a becoming a hot topic. But what does it mean? In the world of FMCG, it means hundreds, even thousands of pieces of paper price-tickets spared every week. Hours of staff time reclaimed from printing those pieces of paper. Putting them up. Taking them down. Every day. Every week. “Our Electronic Shelf Labels (ESLs) have an average battery life of ten years*,” explains Sales Manager Phil Gaze. “Designed in Sweden under a multi-million-euro R&D program, the Pricer ESL system automates pricing and promo changes at the shelf, synching with your POS and ERP systems for a perfect price match every time.” Not just a paper replacement, ESLs can be employed for a multitude of operational and customer engagement use cases too – from Click & Collect, to NFC and QR code redirects, to replenishment, to selfcalibrating product locator maps, and more! With rising inflation and ongoing supply chain issues, retailers are continually looking to innovative technologies to increase efficiency and keep costs down. Recently, some ESL existing users have found this even more relevant as they face the challenge of recruiting suitable staff. Automating existing processes are an obvious choice in this kind of environment.
“ELECTRONIC SHELF LABELS CAN BE USED FOR A MULTITUDE OF OPERATIONAL AND CUSTOMER ENGAGEMENT FUNCTIONS” So why worry about manual shelf-price management any longer? Surely your staff have better things to do. For more information, contact NZESL today, call 0800 469 375 or email sales@nzesl.co.nz *Average lifespan of “SmartTag Power HDM Red” ESL over a normal distribution curve, assuming 30 mins of communication and 120 mins flashing per day
[ profile ]
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FMCG BUSINESS - JULY 2022
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